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Lateral Net are a web design company and are located in the London town of Shoreditch. Lateral Net can be contacted on 020 7613 4449.

From their website: Find out more from their website

To introduce the new Cadillac BLS to the UK market, and to generate test drives across the country, Lateral created a microsite and banner focused campaign which built excitement and anticipation. The unusual aspect of the campaign was the back-end mechanic. Users completed their registration directly into the banner which was followed up quickly by SMS validation.  [  disclaimer  ] Report errors

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